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Anna (Finnish magazine)
Anna is a women's magazine based in Helsinki, Finland. Founded in 1963 it is one of the earliest women magazines in the country. History and profileAnna was launched in 1963.[1][2] The cover of the first issue which was published in August 1963 featured Johanna Toivonen, a Finnish fashion model and stewardess.[3] The founding company was Apulehti, a publishing house, which would be renamed as A-lehdet in 1981.[4] The magazine is part of Otava Media and published on a weekly basis.[5][6] Its target audience is middle-class women living in cities.[2][7] The magazine encourages the emancipation of women[1] and described itself as a feminist magazine in the 1980s.[7] Kirsti Lyytikäinen, the first editor-in-chief of Anna,[4] was instrumental in creating this approach.[2] In addition, its contributors have a leftist political stance.[2] However, in 2013 a female journalist of the magazine was fired due to her negative writings about L'Oreal which was a major advertiser for the magazine.[8] During this incident the editor-in-chief of the magazine was Emma Koivula who urged her to resign from the post.[8] Anna focuses on the profiles of Finnish female politicians[1] and also covers the international career path of Finnish fashion models.[3] Uma Aaltonen is one of the contributors of the magazine.[9] In 2003 Anna sold 502,000 copies.[10] As of 2008 the magazine had more than 100,000 readers.[1] References
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