Alongside the Austin Bowl and Cure Bowl, the Arizona Bowl was one of three new bowl games sanctioned by the NCAA to begin play in the 2015 season (although the Austin Bowl was delayed to 2016, before ultimately being delayed indefinitely due to a moratorium placed on new bowl games by the NCAA).[3] In May 2015, it was reported that the game was to be held at Arizona Stadium, and feature participants from Conference USA and the Mountain West Conference. It marked a return of post-season college football to Tucson, Arizona, which previously hosted the Copper Bowl (the event now known as the Guaranteed Rate Bowl).[4]
The Arizona Bowl was officially announced on October 1, 2015, as the Nova Home Loans Arizona Bowl. Founded by the Arizona Sports and Entertainment Commission (ASEC), Alan Young, Kemp Ellis, Nikki Balich, the Mountain West Conference and Campus Insiders in a joint venture,[5] the inaugural game was scheduled to be held on December 29, 2015. It was also announced that the Sun Belt Conference would provide a secondary tie-in in case either conference did not have a bowl-eligible team to play the Arizona Bowl.[5][6]
The inaugural game featured the Nevada Wolf Pack against the Colorado State Rams. As neither Conference USA or the Sun Belt had enough bowl-eligible teams that could be sent to the Arizona Bowl, the game was played between two Mountain West teams, marking the first time since the 1979 Orange Bowl that a non-championship bowl game was played between teams from the same conference. However, the two teams had not played each other during the regular season, as they competed in different divisions.[7]
In May 2016, it was announced that the Sun Belt had reached a four-year deal to serve as a primary tie-in for the Arizona Bowl through 2019, replacing Conference USA. It was the fifth bowl game in which the Sun Belt held a primary tie-in.[8] On July 26, 2019, the bowl announced tie-ins with the Mountain West and Mid-American Conference (MAC) beginning in the 2020 football season and running through the 2025 season.[9][10]
The first five editions of the bowl were sponsored by NOVA Home Loans and were officially known as the NOVA Home Loans Arizona Bowl.[15] The company declined to renew its sponsorship in 2020. On December 23, 2020, it was announced that real estate agency Offerpad had signed on as the title sponsor of the game, making it the Offerpad Arizona Bowl.[16]
On July 27, 2021, Barstool Sports was announced as the title sponsor of the game.[17] On August 10, the Pima County Board of Supervisors voted to pull its nearly $40,000 in funding for the game, citing objections to "inflammatory statements and tweets" made in the past by David Portnoy, founder of Barstool Sports, including a post from 2010: "Though I never condone rape, if you’re a Size 6 and wearing skinny jeans, you kind of deserve to be raped, right?"[18]Barstool Sports Arizona Bowl remained the bowl's official name through the 2023 playing. On May 6, 2024, Snoop Dogg's drink brand, Gin & Juice by Dre and Snoop, became the new Arizona Bowl title sponsor, with the bowl officially named the Snoop Dogg Arizona Bowl presented by Gin & Juice.[2]
The bowl named an offensive and defensive MVP through the 2020 edition. Since the 2022 edition (the 2021 edition was canceled) a single MVP has been named.
53 yds., shared by: Cooper Rothe (Wyoming) John Hoyland (Wyoming)
2019 2022
Media coverage
The Arizona Bowl would have a "digitally-focused" broadcasting strategy, according to organizers, who announced that the website Campus Insiders (a joint venture of IMG College and Silver Chalice) would hold online streaming rights to the game as its "primary digital media partner". Campus Insiders, in turn, partnered with 120 Sports (a digital sports network that is a joint venture of Silver Chalice, MLB Advanced Media, and Time Inc.)[30] to provide interactive in-game content, as well as pre-game, halftime, and post-game shows for the webcast.[6][31][32]
On April 18, 2017, it was announced that CBS Sports Network had acquired rights to the Arizona Bowl under a "multi-year" deal; Campus Insiders (which merged with ASN to form the new Stadium network) is no longer involved in the broadcast.[35]
For its 2020 edition, the game was promoted to the main CBS network, as the Sun Bowl (which is typically aired by the network) was cancelled due to COVID-19-related complications.[36]
With Barstool Sports' sponsorship of the game, the game returned to a digital broadcast via Barstool's platforms; the broadcasts featured analysis from Barstool founder David Portnoy and Dan "Big Cat" Katz of Barstool Sports' podcast Pardon My Take.[37] In 2023, the game returned to broadcast television via a sublicensing agreement with The CW, who simulcast the Barstool-produced telecast.[38] In May 2024, CW Sports renewed its rights to the game for 2024.[39]
Notes
^Game originally scheduled to be Boise State vs. Central Michigan. However, Boise State withdrew from the game following a COVID-19 outbreak on the team. The game was canceled the following day.[19]
