Reynolds attended Grand Island High where he played both basketball and football, winning state team titles in 1947 and 1948 in both sports.[3][4] He attended the University of Nebraska–Lincoln where he became a First-Team All-American in 1950. A shoulder separation, broken leg, and lime-in-the-eye infection slowed him down the following two seasons. However, Reynolds still set then career records for scoring and rushing.[3]
To promote the 1950 song "Mr. Touchdown, U.S.A.", RCA offered a prize of a television set and a silver-plated album to the college football player who scored the most touchdowns during the 1950 football season.[5] Reynolds ultimately claimed the prize, which was presented to him by Hugo Winterhalter in February 1951.[6] Reynolds, who was well known among Nebraska fans for his 1950 season, was thereafter described as "Mr. Touchdown".[7][8]