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Kre-O
KRE-O is a line of construction toys manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011.[1][2] The name Kre-O comes from the Latin word creo, which means "I create". Kre-O toys feature highly articulated humanoid figures called "Kreons".[3] Kre-O blocks are compatible with Lego bricks and Lego minifigures, hence also compatible with Mega Bloks, Cobi (building blocks),[1] and other building block brands. Toy linesKre-O Transformers is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York.[1] Transformers Kre-O figures include homages to their live action film, Timelines, Transformers: Prime and Beast Hunters sub-lines. Kre-O G.I. Joe was released as the third Kre-O line in February 2013 as a Toys "R" Us exclusive.[4] This collection is based primarily on Hasbro's G.I. Joe: A Real American Hero toy line, cartoons, and comic book series, but includes some Adventure Team Kreons as well. Kre-O Star Trek was released as the fourth line of Kre-O sets in April 2013.[5] The initial sets and Kreons are based on the 2009 reboot and its sequel Star Trek Into Darkness. A preview trailer was posted by Hasbro, first on Facebook, then later on YouTube. The trailer re-enacts the original "teaser trailer" for the first film, showing the construction of the U.S.S. Enterprise in Kre-O form and by Kreon construction workers.[6] A press release made at the 2012 New York Toy Fair showed the completed Enterprise model (complete with flip-up "saucer" showing the ship's bridge) and Kreons of Kirk, Spock and Sulu.[7] At ComiCon International 2013, Hasbro announced new brand lines for Dungeons & Dragons and Cityville Invasion plus additional building sets for Star Trek, G.I. Joe and Transformers brand lines.[8] Kre-O Cityville Invasion is the fifth line of Kre-O sets, based on the popular CityVille online game series. This line introduces "Sonic Motion Technology", which triggers specific movements in special Kre-O bricks.[9] Kre-O Dungeons & Dragons is the sixth Kre-O line, released in January 2014. It is based on the popular role-playing game series of the same name.[9][10] In early 2017, Hasbro debuted a new line of product based on the Trolls movie.[11] In other mediaKre-O was featured in a segment of Robot Chicken titled World War B, a spoof of the film World War Z, featuring Lego minifigures being attacked by Kre-O zombies that are also the imitation minifigures. References
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