Share to:

 

Nestea

Nestea
Product typeIced tea
OwnerNestlé
CountrySwitzerland
Introduced1948; 77 years ago (1948)

Nestea is a Swiss brand of iced tea and other beverages owned by Nestlé,[1] Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country. It competes with Lipton Teas and Infusions Lipton Iced Tea and The Coca-Cola Company's Fuze Tea.

History

Nestea was introduced by Nestle in 1948. Since 1991 it was manufactured by Beverage Partners Worldwide (BPW), a joint venture between Nestlé e The Coca-Cola Company, worldwide and by The Coca-Cola Company in the United States.[2] Since the start of 2017, Nestlé and Coca-Cola have agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Andorra, Bulgaria, Canada, Portugal, Romania Serbia and Spain, where Coca-Cola Company will retain a license.[3][4]

In 2019, Nestle rebranded Nestea as a natural product.[5] The new recipe, launched by Nestlé after the end of the joint venture, no longer contains artificial colors and flavors, corn syrup or GMO ingredients.[5] In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors, such as lemon, raspberry and peach.[6] The new recipe sources its tea leaves from Nilgiri, Sri Lanka, Kenya and Indonesia.[7]

In 2024, production of Nestea in Canada was transferred to Keurig Dr. Pepper, with Coca-Cola Company beginning to sell Fuze iced tea instead.[8]

In 2025, Nestle will manufacture Nestea in Portugal and Spain after the Coca-Cola Company licence expired.[9][10]

See also

References

  1. ^ "Nestea". Nestle.
  2. ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine
  3. ^ "Coca-Cola Hellenic Bottling Company Official Website". Archived from the original on 2019-08-17. Retrieved 2019-08-17.
  4. ^ "Nestle and Coke Are Ending Their Nestea Iced Tea Venture After 16 Years". Fortune. Retrieved 2020-10-16.
  5. ^ a b "Nestea Instant Returns as a Reformulated Natural Tea". World Tea News. 2019-12-09. Archived from the original on 2020-10-17. Retrieved 2020-10-16.
  6. ^ "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing. 20 July 2017.
  7. ^ "Nestea Iced Tea | Nestle Professional". www.nestleprofessional.com.my. Retrieved 2023-08-16.
  8. ^ Birnie, Marissa (20 December 2024). "Nestea to continue being sold in Canada, contrary to viral video's claim". The Canadian Press. Retrieved 3 January 2025.
  9. ^ ECO (2024-12-18). "Nestlé volta a servir Nestea em Portugal". ECO (in European Portuguese). Retrieved 2025-01-19.
  10. ^ "Nestea will continue to be sold in Spain in 2025". La Vanguardia. 2024-10-08. Retrieved 2025-01-23.
Prefix: a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

Portal di Ensiklopedia Dunia

Kembali kehalaman sebelumnya