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PayPak

Product type
Owner1Link
CountryPakistan
Introduced5 April 2016; 8 years ago (2016-04-05)
MarketsPakistan
Website1link.net.pk/paypak

PayPak (Urdu: پے پاک) is a domestic payment service available in Pakistan.[1]

It was launched in 2016 by 1Link to save inter-change costs of International Payment Schemes. PayPak cards can only be used on ATMs, POS terminals, and online transactions within Pakistan.[2]

The new payment scheme aims to compete in the domestic market with other international payment schemes like Visa, MasterCard & UnionPay.[3]

Technology and license

PayPak uses the Gemalto's product PURE.[4] PURE is an off-the-shelf payment application from Gemalto that is fully compliant with the EMV™ standard. It is designed for dommes and private payment card associations looking for chip-based security and fast time to market. PURE is also a scheme-agnostic EMV application that private-label card issuers and national payment associations can use without the need to enter into a business agreement with another payment scheme.

Market share

The uptake of the payment scheme has been slow.[5] As of February 2021, more than 4 million PayPak cards have been issued[2] – representing 3.5% of the 41.9 million payment cards issued in the country.[6]

PayPak has over 25% of market share in terms of volume of cards in the market.[7]

While Visa has 40%, Mastercard and UnionPay have 25% each of market share.[7]

See also

References

  1. ^ "First domestic payment scheme launched". Dawn. 2016-04-06. Retrieved 2019-04-28.
  2. ^ a b Khan, Mutaher (2019-04-21). "Tech talk: A local startup bets the bank on electronic payments". Dawn. Retrieved 2019-04-28.
  3. ^ "Pakistan's First Domestic Payment Scheme PayPak Launched". ProPakistani. Retrieved 2019-04-28.
  4. ^ "1LINK selects Gemalto PURE white-label EMV technology for PayPak". Daily Times. 2018-01-29. Retrieved 2019-04-28.
  5. ^ "SBP asks banks to accelerate adoption of PayPak cards". The Nation. 2017-12-08. Retrieved 2019-04-28.
  6. ^ "Payment Systems Review – Quarter 1 FY19" (PDF). State Bank of Pakistan.
  7. ^ a b "SBP wants the cheap PayPak to be the default debit card; the banks don't". Profit by Pakistan Today. 2021-01-24. Retrieved 2021-02-19.
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