Prestige is a lager brewed by Brasserie Nationale d'Haïti (BRANA) in Port-au-Prince, Haiti. It is widely consumed and is the best-selling beer in Haiti with a 98% market share.[1] Prestige beer is available in some parts of the United States[2] and other countries. In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%[3][4]
History
Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation.[5] In 2005, Prestige began to be exported to select Canadian and U.S. cities.[2]
In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.[9] Prestige beer is available in a 12 fl. oz. and 16 fl. oz. bottles.[4][10]
