Rykä
Rykä is an athletic shoe brand for women. HistoryRykä was founded in 1987 by Sheri Poe, who wanted to design a better-fitting athletic shoe for women.[1][2] The company also produces athletic apparel for women.[citation needed] Rykä merged with Global Sports in 1997.[3] Global Sports sold its branded division in 1999 to American Sporting Goods Corporation.[4] The company is now owned by Caleres Inc., who bought American Sporting Goods in 2011.[5][6] PublicityPoe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women.[citation needed] Since 2008, Kelly Ripa has been the spokeswoman for Rykä shoes.[7] The Rykä brand is an example of foreign branding.[citation needed] References
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