The intersection of Westwood Boulevard and Wilkins Avenue was recognized by the City of Los Angeles as Persian Square.[5]
Origin
A Persian community originally centered in the Westwood neighborhood of the Westside in the 1960s.[6] Immigration to the area increased several-fold due to the events surrounding the 1979 Revolution in Iran.[7][8] Westwood Boulevard became known for its many Persian shops and restaurants[9] including being a gathering place for men in restaurants and tea shops.[10] The Iranian expatriate community of Los Angeles entered a wide variety of media including magazines, newspapers, radio, and television stations and contributed greatly to production of modern global Iranian culture while in diaspora.[8]
The economy of Tehrangeles demonstrates key features of ethnic enclave economics, providing a wider range of employment opportunities than the general market by virtue of its cultural (Iranian) specificity, and as such provides a feasible method for Iranian immigrants to find employment and economic integration.[12]
Tehrangeles is home to a sizable community of Iranian immigrant entrepreneurs who own their own businesses.[12] Business signs are commonly in Persian, which is also spoken in the shops.[2] Iranian-owned businesses are particularly prevalent on Westwood Boulevard between Wilshire Boulevard in Westwood to Pico Boulevard.