WTLY (1270 AM) is a radio station in Tallahassee, Florida, licensed to and serving the Tallahassee area. The station is currently owned by iHeartMedia, Inc. Its studios are in the north side of Tallahassee, while the transmitter is located west of downtown.
History
For over a decade, the station's cornerstone program was The Jeff Cameron Show. On January 25, 2012, Cameron resigned his post and was later announced to have taken a job at WTSM-FM 97.9 ESPN Radio, also in Tallahassee.
On November 26, 2014, WNLS dropped its sports format and began stunting with Christmas music, branded as "Christmas 94.3". At midnight on December 26, WNLS flipped to AC as "94.3 My FM".[2] The first song on MY FM was "St. Elmo's Fire (Man in Motion)" by John Parr
On September 24, 2015, WNLS rebranded as "94.5 My FM" (translator W232BO moved from 94.3 FM to 94.5 FM).[3] On September 30, WNLS changed their call letters to WTLY.
On November 6, 2015, at 5 p.m., WTLY rebranded as "105.3 My FM" (translator changed frequency from 94.5 FM to 105.3 FM) and began stunting with Christmas music.[4]
On May 27, 2017, WTLY flipped to urban contemporary as "105.3 The Beat", launching with 5,000 songs commercial free.[5]
In June 2019, WTLY changed their format from urban contemporary (which moved to WGMY-HD2) to beach music, branded as "Beach 96.5" (simulcast on translator W243EG (96.5 FM)), utilizing iHeartMedia's Real Fun Beach Radio network.[6] However, this turned out to be a stunt; on July 8, at 2 p.m., WTLY flipped to classic hip hop, branded as "Throwback 96.5".[6] The first song on Throwback was "Whoomp! (There It Is)" by Tag Team.
