This section needs expansion. You can help by adding to it. (January 2019)
In 1975, WQCM changed their format from country music to album-oriented rock.[4]
On March 28, 1977, WQCM changed their format from album-oriented rock back to top 40/CHR, branded as "97Q".[5]
On August 5, 2002, WQCM moved down the dial from 96.7 to 94.3. On August 27, WQCM changed their format from album-oriented rock to rhythmic contemporary, branded as "Wild 96-7", and changed its call sign to WDLD.[6][7]
On November 1, 2018, WDLD rebranded from Wild 96-7 to Live 96-7, seguing from rhythmic contemporary to a mainstream CHR format while retaining as a rhythmic top 40 station.[8]