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WLTF
WLTF is a radio station licensed to Martinsburg, West Virginia. Owned by WVRC Media, it currently broadcasts an adult contemporary format. Its signal covers the "four state" region, east into Washington, DC, south to Luray, Virginia, west into Grantsville, Maryland, and north into Altoona, Pennsylvania, although the station primarily targets Martinsburg. HistoryIn September 1981, WESM changed their format from adult contemporary to classic rock, branded as "K 97.5", and changed its call sign to WKMZ. In 1986, WKMZ changed their format from classic rock to top 40/CHR, branded as "Power 97-5 KMZ". On March 4, 1992, WIKZ dropped the top 40 format in favor of adult contemporary as Mix 95, leaving WKMZ as the only mainstream top 40 station in the Hagerstown market.[4][5][6][7] In August 1993, WKMZ changed their format from top 40/CHR back to classic rock, leaving the Hagerstown market without a mainstream top 40 station until WWMD changed their format in October 2000.[8] On September 15, 2001, WKMZ moved down the dial to 95.9 frequency, and WLTF moved up the dial to the stronger 97.5 frequency.[9] On October 31, 2014, Prettyman Broadcasting announced the sale of WLTF to West Virginia Radio Corporation (WVRC) for an unknown sum.[10] Included in the same were sister stations WEPM and WICL.[10] WVRC assumed control of the stations, through a local marketing agreement, on November 1.[10] The purchase was consummated on February 13, 2015, at a price of $3 million. On November 24, 2017, the station flipped back to a CHR format and changed its call sign back to WKMZ-FM. The station was unable to reclaim its legacy WKMZ callsign due to the existence of WKMZ-LP in Ruckersville, Virginia.[11] On April 24, 2019, the station changed its call sign back to WLTF. On April 30, 2019, WLTF dropped its contemporary hit radio format again, as "97.5 WKMZ" and began stunting with Christmas music as "Santa 97.5".[12] At Midnight, on May 1, 2019, the stunting ended and the format of WLTF flipped back to adult contemporary branded as "Today's 97-5".[12] References
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