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ALTBalaji

ALTT
Company typeSubsidiary
IndustryEntertainment, Mass media
GenreOTT platform
Founded2017; 7 years ago (2017)[1]
FounderEkta Kapoor
HeadquartersMumbai, Maharashtra, India
Services
Websitealtt.co.in
Footnotes / references
[1]

ALTT is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[2][3][4] Launched on 16 April 2017, ALTBalaji is the group foray into the digital entertainment sphere to create original OTT content.[5][6]

Platforms

ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers.[7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).[8][9][10][11] The website indicates that the platform will showcase over 250+ hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[5] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil and other languages.[12][13][14][15]

Shows

Year Title Genre Premiere Language Notes
2017 Karrle Tu Bhi Mohabbat (season 1) Drama 21 Apr 2017 Hindi [16]
Romil & Jugal Drama 21 April 2017 [17]
Bewafaa sii Wafaa Drama 21 April 2017 [18]
Boygiri Drama 21 April 2017
Dev DD Thriller 21 April 2017
Maya Thirrai Drama 21 April 2017 [19]
The Test Case Drama 30 April 2017 Hindi [20]
Class of 2017 Drama, Comedy 12 July 2017 Hindi [21]
CyberSquad Drama 14 August 2017 Hindi [22]
Pammi Aunty Drama 22 September 2017 Hindi [23]
Ragini MMS: Returns (season 1) Drama 19 October 2017 Hindi [24]
Bose: Dead/Alive Drama 20 November 2017 Hindi [25]
Dhimaner Dinkaal Drama 11 December 2017 Hindi [26]
2018 Fourplay Comedy 15 January 2018 Hindi [27]
Haq Se Drama 2 February 2018 Hindi [28]
Karrle Tu Bhi Mohabbat (season 2) Drama 14 February 2018 Hindi
Kehne Ko Humsafar Hain (season 1) Drama 16 March 2018 Hindi [29][30]
Galti Se Mis-Tech Drama, Comedy 7 April 2018 Hindi [31]
PM Selfiewallie Drama 18 April 2018 Hindi [32]
Gandii Baat (season 1) Erotic Drama 3 May 2018 Hindi [33][34]
Dil Hi Toh Hai (season 1) Family Drama 18 June 2018 Hindi
Hum - I'm Because of Us Drama 30 July 2018 Hindi [35][36]
Home Drama 29 August 2018 Hindi [37][38]
XXX (season 1) Erotic Drama 27 September 2018 Hindi
The Great Indian Dysfunctional Family Family Drama 10 October 2018 Hindi [39]
Zaban Sambhal Ke Drama 19 October 2018 Hindi [40]
Baby Come Naa Comedy 2 November 2018 Hindi [41]
Broken But Beautiful (season 1) Romance Drama 7 November 2018 Hindi [42]
Apharan Crime Drama 14 December 2018 Hindi [43]
2019 Gandii Baat (season 2) Adult Drama 7 January 2019 Hindi [44]
Hero Vardiwala Action Drama 25 January 2019 Hindi [45]
Dil Hi Toh Hai (season 2) Romance Drama 2 Feb 2019 Hindi
Puncch Beat Youth Drama 8 Feb 2019 Hindi [46]
Kehne Ko Humsafar Hain (season 2) Romance Drama 14 Feb 2019 Hindi
Karrle Tu Bhi Mohabbat (season 3) Romance Drama 2 April 2019 Hindi
Baarish (season 1) Family Drama 25 April 2019 Hindi [47]
Bekaaboo (season 1) Erotic Drama 15 May 2019 Hindi [48]
Medically Yourrs College Drama 27 May 2019 Hindi [49]
Booo Sabki Phategi Thriller Comdey 27 June 2019 Hindi
Gandii Baat (season 3) Adult Drama 27 July 2019 Hindi
BOSS: Baap of Special Services Thriller 2 August 2019 Hindi [50]
Coldd Lassi Aur Chicken Masala Drama 3 September 2019 Hindi [51]
M.O.M – Mission Over Mars Drama 10 September 2019 Hindi [52]
The Verdict - State vs Nanavati Crime Drama 30 September 2019 Hindi
Fixerr Drama 7 October 2019 Hindi [53]
Fittrat Romance Drama 18 October 2019 Hindi
Virgin Bhasskar (season 1) Adult Humour 19 November 2019 Hindi [54]
Broken But Beautiful (season 2) Romance Drama 27 November 2019 Hindi [55]
Hum Tum and Them Family Drama 6 December 2019 Hindi
Ragini MMS: Returns (season 2) Adult Thriller 18 December 2019 Hindi [56]
2020 Gandii Baat (season 4) Adult Drama 7 January 2020 Hindi
Code M (season 1) Army Drama 15 January 2020 Hindi [57]
Dil Hi Toh Hai (season 3) Romance Drama 27 January 2020 Hindi [58]
Class of 2020 Youth Drama 4 February 2020 Hindi
It Happened In Calcutta Romance Drama 29 February 2020 Hindi [59]
Mentalhood Family Drama 11 March 2020 Hindi [60]
XXX (season 2) Sensual Drama 27 March 2020 Hindi [61][62]
Who's Your Daddy? (season 1) Adult Humour 12 April 2020 Hindi
Baarish (season 2) Romance Drama 6 May 2020 Hindi [47]
Kehne Ko Humsafar Hain (season 3) Romance Drama 6 June 2020 Hindi
Virgin Bhasskar (season 2) Adult Comedy 29 August 2020 Hindi
Bebaakee Romance Drama 30 August 2020 Hindi [63]
Gandii Baat (season 5) Adult Drama 8 October 2020 Hindi
Mum Bhai Action Drama 6 November 2020 Hindi [64]
Bicchoo Ka Khel Thriller Drama 18 November 2020 Hindi [65]
Dark 7 White Thriller Drama 24 November 2020 Hindi [66]
Who's Your Daddy (season 2) Adult Humour 22 December 2020 Hindi
Paurashpur Period Drama 29 December 2020 Hindi [67]
2021 Gandii Baat (season 6) Adult Drama 21 January 2021 Hindi
Bang Baang Thriller 25 January 2021 Hindi [68]
Hello Jee Comedy 1 February 2021 Hindi
LSD - Love, Scandal and Doctors Adult Drama 5 February 2021 Hind [69]
Crashh Family Drama 14 February 2021 Hindi [70][71]
Dev DD (season 2) Drama 20 February 2021 Hindi [72]
The Married Woman Drama 8 March 2021 Hindi [73]
Bekaaboo (season 2) Adult Drama 15 March 2021 Hindi [74]
Mai Hero Boll Raha Hu Crime Drama 20 April 2021 Hindi [75]
His Storyy Drama 25 April 2021 Hindi [76]
Hai Taubba Comic Drama 6 May 2011 Hindi
Hai Taubba (chapter 2) Comic Drama 21 May 2021 Hindi
Broken But Beautiful (season 3) Romantic drama 29 May 2021 Hindi [77]
Puncch Beat (season 2) Youth Drama 27 June 2021 Hindi
Crime & Confessions Adult comedy 7 August 2021 Hindi
Cartel Political drama 20 August 2021 Hindi
Hai Taubba - Chapter 3 Comic Drama 11 September 2021 Hindi
Girgit Thriller Drama 27 October 2021 Hindi
Pavitra Rishta 2.0 Family Drama 10 November 2021 Hindi
2022 Lock Upp (Season 1) Reality show 27 February 2022 Hindi
Pavitra Rishta 2.0 (season 2) Family Drama 25 March 2022 Hindi
Apharan (season 2) Crime Drama 24 May 2022 Hindi [78]
Code M (season 2) Army Drama 9 June 2022 Hindi [79]

Controversy

An FIR has been filed against filmmaker Ekta Kapoor alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji’s XXX (web series). Ekta’s representatives have since said that the controversial scene has been removed.[80]

See also

References

  1. ^ a b "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity". ETBrandEquity.com. Retrieved 19 September 2020.
  2. ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  3. ^ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  4. ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". News18. Retrieved 12 May 2017.
  5. ^ a b Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  6. ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Archived from the original on 22 May 2017. Retrieved 12 May 2017.
  7. ^ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  8. ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  9. ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. 25 April 2017. Retrieved 12 May 2017.
  10. ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. 26 April 2017. Retrieved 12 May 2017.
  11. ^ "Connect to ALTBalaji using your favourie devices". Altbalaji. Retrieved 12 May 2017.
  12. ^ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  13. ^ K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  14. ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  15. ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Archived from the original on 18 April 2017. Retrieved 12 May 2017.
  16. ^ "Trailer of ALT Balaji's new show starring Sakshi Tanwar and Ram Kapoor launched". DNA.
  17. ^ "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  18. ^ "Watch: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. 12 April 2017. Retrieved 12 May 2017.
  19. ^ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  20. ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
  21. ^ "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
  22. ^ "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
  23. ^ "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
  24. ^ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much". 21 October 2017.
  25. ^ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". The Indian Express. 10 September 2017.
  26. ^ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". Indiantelevision.com. 24 July 2017.
  27. ^ "Alt Balaji announces new series called Fourplay – Times of India". The Times of India. August 2017.
  28. ^ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com. Archived from the original on 18 June 2018. Retrieved 17 December 2017.
  29. ^ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today. 21 September 2017.
  30. ^ "It's a 'Valentine Day' launch for Season 2 of Kehne Ko Humsafar Hain". 5 January 2019.
  31. ^ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". Mid-Day. 15 March 2018.
  32. ^ "Web Series: PM Selfie Waali Review – TheDigitalHash". 17 April 2018.
  33. ^ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  34. ^ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India". 8 May 2018.
  35. ^ "Hum – I'm because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires – watch | Entertainment News". www.timesnownews.com.
  36. ^ "ALTBalaji's 'Hum - I'm because of us' trailer released". Mumbai Live. 12 July 2018. Retrieved 27 February 2022.
  37. ^ "Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family". The Indian Express. 30 August 2018.
  38. ^ "Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one' – Entertainment News". Firstpost. 27 August 2018.
  39. ^ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". BizAsia. 16 March 2018.
  40. ^ Scroll Staff (16 October 2018). "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". Scroll.in.
  41. ^ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'". Mumbailive. 21 July 2018.
  42. ^ "Broken But Beautiful trailer: ALTBalaji's new web series deals with lost love". The Indian Express. 19 November 2018. Retrieved 26 February 2022.
  43. ^ "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta". Firstpost. 23 April 2018.
  44. ^ "ALTBalaji's Gandii Baat season 2 trailer proves 2019 is all about Naya Saal Naya Maal". International Business Times, India Edition. 31 December 2018.
  45. ^ "Show's trailer release announcement on Twitter". Twitter.
  46. ^ "Ekta Kapoor's Tweet".
  47. ^ a b "Asha Negi and Sharman Joshi pair up for Baarish, celebrate Gudi Padwa". India Today. 6 April 2019.
  48. ^ "Alt Balaji Bekaboo Trailer Is Extreme Hot #NSFW". zestvine.com. 14 May 2019.
  49. ^ "Shantanu Maheshwari to play medical student in Ekta Kapoor's Medically Yours. First look out". India Today. 14 May 2019.
  50. ^ "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out". news.abplive.com. 9 March 2019.
  51. ^ "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
  52. ^ "Ekta Kapoor announces new show Mission Over Mars on her birthday". The Statesman. 7 June 2019.
  53. ^ "ALT Balaji Drops Fixerr Official Poster". The Hans India. 12 September 2019.
  54. ^ "ALTBalaji's next Virgin Bhasskar all set to hit the streaming media soon". Cinetalkers. 13 November 2019.
  55. ^ IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
  56. ^ "Ragini MMS Returns' Season 2 Gets Its Launch Date". Tellychakkar.com. Retrieved 2 December 2019.
  57. ^ "Jennifer Winget starrer Code M to have a conspiracy plot surrounding the Indian Army; read details | PINKVILLA". www.pinkvilla.com.
  58. ^ "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019". Twitter.
  59. ^ "Ekta Kapoor's new show is called It happened in Calcutta, stars Karan Kundra as male lead - in.com". 15 July 2019. Archived from the original on 15 July 2019. Retrieved 26 February 2022.
  60. ^ "Mentalhood poster: Karisma Kapoor returns to acting as a multi-tasking mother of three". hindustantimes.com. 22 May 2019.
  61. ^ "Makers release first poster of ALTBalaji's upcoming web series 'XXX'". Uniindia.
  62. ^ "Trailer of ALTBalaji's Youth Erotica X.X.X is out now". Mid-Day.
  63. ^ Keshri, Shweta (16 July 2020). "Ekta Kapoor unveils Bebaakee first look: Some loves are nightmares you can't get over". India Today.
  64. ^ "Mum Bhai trailer out. Angad Bedi eyes the crown in new AltBalaji web series". India Today. 19 October 2020. Retrieved 26 February 2022.
  65. ^ "Bicchoo Ka Khel trailer: Divyenndu Sharmaa can't seem to let go of Mirzapur's Munna Tripathi". The Indian Express. 29 October 2020. Retrieved 26 February 2022.
  66. ^ "Dark7White Trailer: Watch The Evil Trifecta Of Danger, Deceit And Debauchery Come Alive". mid-day.com. 5 November 2020.
  67. ^ "Apt Balaji's next magnum opus 'Paurashpur' to stream this December". The Indian Express. 16 October 2020.
  68. ^ "ALTBalaji & ZEE5s Clubs action-thriller franchise Bang Baang - Sound of Crimes goes on floors : Bollywood News". Bollywood Hungama. 17 October 2020. Retrieved 26 February 2022.
  69. ^ "AltBalaji and Zee5's new show 'LSD - Love. Scandal & Doctors' to focus on five medical interns and a murder". Mumbai Live. 5 February 2021. Retrieved 26 February 2022.
  70. ^ "Crashh trailer: Ekta Kapoor series tugs at the heartstrings". The Indian Express. 4 February 2021. Retrieved 26 February 2022.
  71. ^ "Crashh Season 1 Review : An overtly emotional sibling drama". The Times of India. Retrieved 26 February 2022.
  72. ^ "Dev DD 2: ALTBalaji and ZEE5 are back again with double the fun". www.mid-day.com. 22 February 2021. Retrieved 26 February 2022.
  73. ^ "'The married woman' review: A tale of loneliness - The New Indian Express". www.newindianexpress.com. 5 March 2021. Retrieved 26 February 2022.
  74. ^ "Bekaaboo Season 2 Review: A revenge Saga with a lot of twists and turns". Tellychakkar.com. Retrieved 26 February 2022.
  75. ^ "Main Hero Boll Raha Hu: All You Need To Know About Parth Samthaan's OTT Debut". ZEE5 News. 25 March 2021. Retrieved 31 March 2021.
  76. ^ "'His Storyy' trailer: After 'The Married Woman', ALTBalaji looks at men in love in new web series". Scroll.in. 10 April 2021. Retrieved 26 February 2022.
  77. ^ Keshri, Shweta (12 May 2021). "Sidharth Shukla's Broken But Beautiful 3 premieres on May 29, Harleen Sethi announces". India Today. Retrieved 26 February 2022.
  78. ^ Arunoday Singh’s double role as cop and criminal makes ALT Balaji's Apharan S2 a fun ride
  79. ^ Code M (season 2) Review: Jennifer Winget’s crime drama promises double the thrill with impressive acts
  80. ^ "fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem". Hindustan times.
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