Indian streaming service
Aha (stylised as aha ) is an Indian over-the-top streaming service which offers Telugu and Tamil -language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group .[ 4] [ 5] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020,[ 6] coinciding with Ugadi , the Telugu New Year.[ 7] [ 6]
History
Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao , who joined as a partner in the venture, Allu Aravind and Jupally Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the Head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.[ 5]
Market and expansion
After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on ''aha Originals'' attended and presented their work.[ 8] In November 2020, aha announced actor Allu Arjun as its brand ambassador.[ 9] The platform has acquired one million subscribers within a year of its launch,[ 10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million,[ 6] and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[ 11]
In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi .[ 12] aha 2.0 was launched[ 13] in November 2021 on a cloud-native platform from Firstlight Media .[ 14] [ 15]
The Tamil language version of Aha was launched in February 2022.[ 16]
Original programming
The service began its operation by acquiring digital rights of films such as Arjun Suravaram , Kaithi (Telugu dubbed version) and Choosi Choodangaane .[ 6]
Original shows and series
The original scripted content which debuted on the service during the soft launch was Kotha Poradu , Shithappens and Geetha Subhramanyam 2020 .[ 17] Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[ 18] [ 19] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[ 20] Aha has planning to offer over 50 original shows for the year 2021.[ 21] Aha Talk Show Unstoppable with NBK with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows.[ 22]
Series list
Title
Director(s)
Premiere
Length
Genre
Language
Status
Geetha Subhramanyam 2020 [ 23]
Siva Sai
25 January 2020
1 Season, 8 episodes
Romantic drama
Telugu
Ended
Kotha Poradu [ 23]
Anvesh Michael
1 Season, 10 episodes[ 24]
Romantic drama
Ended
Shit Happens [ 23]
Prasanth Kumar Dimmala
1 Season, 5 episodes
Adult comedy
Ended
Masti's [ 23] [ 25]
Ajay Bhuyan
8 February 2020
1 Season, 8 episodes
Drama
Ended
SIN [ 26]
Naveen Medaram
30 March 2020
1 Season, 7 episodes
Adult drama
Ended
Locked [ 27]
Pradeep Deva Kumar
1 Season, 7 episodes
Crime Thriller
Renewed
Metro Kathalu[ 28] [ 29]
Karuna Kumar
14 August 2020
1 Season, 4 episodes
Anthology series Drama
Ended
All Is Well [ 30]
Sanjeev
15 August 2020
1 Season, 8 episodes
Talk show
Ended
Addham [ 31]
Siva Ananth , Barath Neelakantan and Sarjun
16 October 2020
1 Season, 3 episodes
Anthology series
Ended
Tamasha with Harsha [ 32] [ 33]
Sarath Chandra
6 November 2020
1 Season, 4 episodes
Talk show
Ended
CommitMental [ 34]
Sadineni Pavan
13 November 2020
1 Season, 5 episodes
Romantic comedy
Ended
Sam Jam [ 35] [ 36]
B. V. Nandini Reddy
13 November 2020
1 Season, 4 episodes
Talk show
Renewed
Honeymoon [ 37] [ 38]
Sakkath Studio
27 November 2020
1 Season, 6 episodes
Romantic comedy
Ended
No. 1 Yaari with Rana (Season 3)
Sanjeev K Kumar
14 March 2021
1 Season, 10 episodes
Talk show
Pending
11th Hour [ 39] [ 40]
Praveen Sattaru
8 April 2021
1 Season, 8 episodes
Thriller
Ended
In the Name of God [ 41]
Vidyasagar Muthukumar
18 June 2021
1 Season, 7 episodes
Crime thriller
Ended
Kudi Yedamaithe [ 42]
Pawan Kumar
16 July 2021
1 Season, 8 episodes
Sci-fi thriller
Renewed
Aha Bhojanambu [ 43]
Ankit
23 July 2021
1 Season, 8 episodes
Cooking
Pending
Tharagathi Gadhi Daati [ 44]
Mallik Ram
20 August 2021
1 Season, 5 episodes
Teen drama
Renewed
The Baker and The Beauty [ 45]
Jonathan Edwards
10 September 2021
1 Season, 10 episodes
Romantic comedy-drama
Renewed
Sarkaar [ 46]
28 October 2021
2 Season, 12 episodes
Game show
Ongoing
Unstoppable [ 47]
Arun
4 November 2021
1 season, 10 episodes
Talk show
Renewed
3 Roses [ 48]
Maggi
12 November 2021
1 Season, 8 episodes
Adult comedy drama
Renewed
Chef Mantra [ 49]
17 November 2021
1 Season, 8 episodes
Cooking
Pending
Akash Vaani [ 50]
Enoc Able
11 February 2022
1 Season, 7 episodes
Romantic comedy-drama
Tamil
Ended
Irai [ 51]
Rajesh M Selva
18 February 2022
1 Season, 6 episodes
Crime thriller
Pending
Telugu Indian Idol [ 52]
Advait Shelke
25 February 2022
1 Season, 31 episodes
Reality singing
Telugu
Pending
Ramany vs Ramany 3.0 [ 53]
Naga
4 March 2022
1 Season, 8 episodes
Comedy drama
Tamil
Pending
Qubool Hai? [ 54]
Umair Hasan Faiz Rai Pranav Reddy
11 March 2022
1 Season, 6 episodes
Social crime action drama
Telugu, Deccani
Ended
Kuthukku Pathu [ 53]
Vijay Varadharaj
13 May 2022
1 Season
Black comedy
Tamil
Pending
Anya's Tutorial [ 55]
Pallavi Gangireddy
1 July 2022
1 Season, 7 episodes
Psychological thriller
Telugu, Tamil
Ended
Dance Ikon [ 56]
Ohmkar
11 September 2022
1 Season, 22 episodes
Dance show
Telugu
Ended
Sarkaar With Jiiva
Jiiva
16 September 2022
1 Season
Game show
Tamil
Pending
Newsense [ 57]
Navdeep , Bindu Madhavi ,[ 58] Ramesh Konambhotla, Ramesh Konambhotla
13 May 2023
1 Season, 6 episodes
Political drama
Telugu
Pending
Nenu Super Woman
Sreerama Chandra
21 July 2023
1 Season, 6 episodes
Reality television
Telugu
Ongoing
Awaiting release
Mad Company [ 53]
TBA
TBA
1 Season
Comedy drama
Tamil
Original films
The following original films debuted on the service during the COVID-19 pandemic ; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.
References
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^ Best Online Streaming Sites
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External links
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