YuppTV

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YuppTV

Type of business	Private
Type of site	Web portal
Available in	Telugu, Tamil, Marathi, Hindi, Bengali, Sinhalese, Kannada, Malayalam, Punjabi, Gujarati, Odia, and English
Founded	2006; 18 years ago (2006)
Headquarters	Atlanta, Georgia, United States Hyderabad, Telangana, India
Key people	Uday Reddy (CEO)
Industry	Internet services[1]
Services	Live TV, catch-up TV, TV shows, movies[2]
Registration	Optional

YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.^[3]

YuppTV has acquired the digital media rights for the 2021 Indian Premier League^[4] in Australia, Sri Lanka, Nepal, Japan, Bhutan, Maldives, Central Asia, Continental Europe, Central & South America, and Southeast Asia (except Malaysia, Singapore).

It also purchased the media rights for broadcasting 2023 Cricket World Cup.

Headquartered in Atlanta and Hyderabad, YuppTV offers 300+ TV channels in 15 languages: Tamil, Telugu, Hindi, Malayalam, Kannada, Marathi, Bengali, Punjabi, Odia, Gujarati, Sinhala, Bengali, Nepali, and English.^[5]

In July 2016, YuppTV joined hands with Mumbai-based content platform Arre to distribute content on its YuppTV Bazaar platform. About the partnership, Arre co-founder and managing director, B. Saikumar, said, "Arre is excited to reach out to an Indian and worldwide audience through YuppTV Bazaar's OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings on YuppTV Bazaar."^[6][7] In March 2022, YuppTV entered into a partnership with Prasar Bharati to help the latter widen its reach.^[8]